The editors of this first issue of the Crisis Discourse Blog are proud to be able to present a collection of carefully crafted blog posts. They look into the repercussions the pandemic has had on ‘the political’, on what constitutes our political struggle and political identities in the pandemic era. What emerges from this collection is a nuanced view of ‘the pandemic political’ and of the contribution discourse analysis can make to cognise the implications of Covid-19. It demonstrates the complementary or alternative insights that are revealed when one applies different traditions of discourse research and genres of critical reading
This blog post discusses public information campaigns directed at socially vulnerable, multilingual communities in Sweden. Based on a study of a health-information campaign from 2015/16, it discusses the tensions between the institutional aim to influence the behaviour of individuals and the practical needs of the target audience. Applying a practice-theoretical approach, I argue that public information campaigns are often stuck in an institutional logic limited by legal, medical and procedural factors and removed from the lived experiences of the target community. Negotiating these contrasting contexts can be facilitated by health brokers.